Latest Articles


How Purpose Drives Emotional Action – And What This Means for Brand Leaders

Last updated: 04/17/2021

This January 28-29, Porter Novelli hosted the SB Member Meeting & CMO Summit on shifting customer behavior. Over 200 Corporate Members, Affiliate Members and Brands for Good...

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Key Marketing and Analytics Trends for 2021

Last updated: 04/17/2021

We’ve talked a lot on this show about how today’s marketers are consumed by data. After all, it’s how you get a better picture of who your customer is and how you get a clearer...

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The 3 Skills You Need to Truly Take a Brand Global

Last updated: 04/17/2021

Back in 1943, a 17-year-old boy Ingvar from Sweden opened a small business. The selection of products was very random – pens, wallets, watches, picture frames, and nylon...

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Future of Digital Marketing Trends for The Years 2021 to 2022

Last updated: 04/17/2021

Everything changing to digital, Digital Marketing Trends has a great future coming ahead. The one main thing you have to focus on is that been updated with the latest...

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How to best use your 2021 marketing budget so your company rebounds

Last updated: 04/17/2021

Interviews How to best use your 2021 marketing budget so your company rebounds Focusing your budget on assembling the right team and providing the right training will position...

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7 Things Content Marketers Can Learn From the Entertainment Industry

Last updated: 04/16/2021

Can you learn more about content marketing — especially content distribution — from watching TV than from reading other content marketing writers’ columns? This isn’t just some...

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The Best B2B Content Marketing Metrics for Your Business

Last updated: 04/16/2021

Gone are the days of chalking “marketing success” up to the number of leads generated from a piece of content, or the open rate of a nurturing email. What today’s stakeholders...

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Competitor Analysis for Digital Marketing Strategies: How to Do It Right?

Last updated: 04/16/2021

Performing a competitor analysis online is the first step before designing and implementing a digital marketing campaign. When looking to have a digital footprint on the...

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Blogging to Promote your Venue and Events

Last updated: 04/16/2021

Blogging to Promote your Venue and Events April 9, 2021 Starting or managing the blog for your venue isn’t necessarily an easy thing to do. Running and managing a blog takes...

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How to Develop Efficient Social Media Guidelines That Will Protect Your Business

Last updated: 04/16/2021

Have you ever feel overwhelmed at the thought of creating social media guidelines for protecting yourbusiness reputation? Many wonder how to develop efficient guidelines for...

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