Latest Articles


6 Steps to Build an Effective Social Media Marketing Strategy [Infographic]

Last updated: 10/07/2020

Do you know how to enhance your social media marketing performance using an ambitious yet achievable strategy? Actually, this is what the majority of marketers think they know....

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Council Post: Five Predictions For Marketing In 2021

Last updated: 10/06/2020

It’s late summer in 2021. The Covid-19 vaccine has been widely distributed, and business and consumer behavior has returned to a new normal. The recession isn’t over, but things...

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Why Right Now Is the Best Time Ever to Start a Business

Last updated: 10/06/2020

“I am really concerned about starting a new company right now. I think the world is too unstable and it’s just too risky,” a very close friend of mine was relaying to me the...

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5 skills are needed for digital marketing?

Last updated: 10/06/2020

Today, in this digital world you must be aware of the digital skills needed to promote your products and services online. You need to be a proactive learner to exploit digital...

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3 Steps to Ensure Your Presentation Enraptures Your Audience

Last updated: 10/06/2020

As a business owner or entrepreneur, you are your business's best and most impactful marketing tool. Your ability to draw in others to engage them in your message — whether it's...

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How Important is Content for SEO?

Last updated: 10/06/2020

How Important is Content for SEO? Pin1 7 Shares Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and...

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Brand Equity: The Key to Enterprise Link Building

Last updated: 10/05/2020

Organizations that have substantial brand equity, or are working to build it, will have a gold mine of untapped linking opportunities scattered on a blog, influencer, and news...

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AMA: What Is the Best Brand Monitoring System?

Last updated: 10/05/2020

Every Friday since the pandemic shut things down in March (here in the U.S.), we’ve highlighted communicators and marketers who at first were trying to figure out which part of...

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4 Key Customer Experience Metrics Brands Should Be Tracking

Last updated: 10/05/2020

Most businesses around the world are being forced to take a hard look at their budgets, thanks to the coronavirus pandemic. The smart ones, however, have realized that...

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3 Ways to Improve Interaction on Virtual Sales Calls

Last updated: 10/05/2020

Are you having trouble getting customers to respond and interact when on a virtual call?! The problem is that virtual audiences tend to be more passive – engaging less and...

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