Latest Articles


How Much Should Your Marketing Team Budget for 2021? [By Industry]

Last updated: 03/26/2021

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential...

Read full article


How to Improve SEO for Your Local Business: 24 Tips

Last updated: 03/26/2021

LinkedIn Share In order to thrive as a local business today, you need to be where consumers are, and that is online. Even if you’re a brick-and-mortar establishment, your...

Read full article


Your Business Reputation / PromoJournal - The Take Away

Last updated: 03/26/2021

Studies have shown that a satisfied customer tells on average three people about their positive experience. With a negative experience, that “tell” averages 10 people. This is a...

Read full article


5 Effective Content Marketing Tips for Small Businesses

Last updated: 03/26/2021

With more than 400 million active websites (and counting), delivering the bare minimum information on a plain webpage isn’t sufficient anymore. You need a thoughtful content...

Read full article


How SEO Can Boost Your 2021 B2B Content Marketing Goals

Last updated: 03/26/2021

For many years now, SEO and content marketing have been inextricably linked together. Creating content for websites is often cited as a top content marketing initiative. Yet...

Read full article


How Social Media Marketing Helps to Grow your Business - Social Media Explorer

Last updated: 03/25/2021

by Full Editorial | March 22, 2021 The definition of “ social media marketing ” has entered the infrequent stratosphere of popularity and fame normally reserved for rock stars...

Read full article


Sonic Branding Tips for the 4 Major Social Media Platforms

Last updated: 03/25/2021

When the pandemic brought consumer spending to a screeching halt, businesses turned to one marketing tool that could still reach people in quarantine: social media. According to...

Read full article


Ignoring These 4 Marketing Trends Could Cost You in the Long Run

Last updated: 03/25/2021

Although the pandemic made executing plans and 2020 goals a chaotic process, the good news is that we have a fairly good idea of what you shouldn't ignore in your marketing...

Read full article


Brand Loyalty Here To Stay -- But Now It's 'Emotional Engagement'

Last updated: 03/25/2021

A recent spate of articles have declared that brand loyalty is in jeopardy, or even -- as suggested recently in a commentary in this publication -- “on its way out.” The reality...

Read full article


Digital Marketing Trends You Must Know For 2021

Last updated: 03/25/2021

Digital Marketing Trends You Must Know For 2021 There’s no doubt about it: 2020 was a crazy year unlike any other.  But, it’s time to focus on the horizon and what to expect in...

Read full article