Last updated: 03/26/2021
When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential...
Last updated: 03/26/2021
LinkedIn Share In order to thrive as a local business today, you need to be where consumers are, and that is online. Even if you’re a brick-and-mortar establishment, your...
Last updated: 03/26/2021
Studies have shown that a satisfied customer tells on average three people about their positive experience. With a negative experience, that “tell” averages 10 people. This is a...
Last updated: 03/26/2021
With more than 400 million active websites (and counting), delivering the bare minimum information on a plain webpage isn’t sufficient anymore. You need a thoughtful content...
Last updated: 03/26/2021
For many years now, SEO and content marketing have been inextricably linked together. Creating content for websites is often cited as a top content marketing initiative. Yet...
Last updated: 03/25/2021
by Full Editorial | March 22, 2021 The definition of “ social media marketing ” has entered the infrequent stratosphere of popularity and fame normally reserved for rock stars...
Last updated: 03/25/2021
When the pandemic brought consumer spending to a screeching halt, businesses turned to one marketing tool that could still reach people in quarantine: social media. According to...
Last updated: 03/25/2021
Although the pandemic made executing plans and 2020 goals a chaotic process, the good news is that we have a fairly good idea of what you shouldn't ignore in your marketing...
Last updated: 03/25/2021
A recent spate of articles have declared that brand loyalty is in jeopardy, or even -- as suggested recently in a commentary in this publication -- “on its way out.” The reality...
Last updated: 03/25/2021
Digital Marketing Trends You Must Know For 2021 There’s no doubt about it: 2020 was a crazy year unlike any other. But, it’s time to focus on the horizon and what to expect in...
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