Latest Articles


5 top online advertising trends for your startup to use in 2021

Last updated: 04/07/2021

The year is off to a challenging start with brands and ad agencies in many markets still trying to figure out which channels to spend their budgets on. But as we all know, most...

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What Is Content Curation? Why Does It Matter for Inbound Success?

Last updated: 04/07/2021

Have you ever been to the Metropolitan Museum of Art in New York City? It is one of my favorite museums to visit, and I try to make a point to go once a year—specifically...

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7 IT Skills Every Digital Marketer Needs To Succeed

Last updated: 04/07/2021

The digital marketing world overlaps several functional areas, including design, IT, copywriting, and email marketing, digital marketers’ tasks include content marketing, email...

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5 Striking Insights On Successful B2B Marketing Engagement

Last updated: 04/07/2021

How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we...

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5 Common Newbie Blogging Mistakes and Solutions

Last updated: 04/07/2021

Once you have your blog up and running, you’ve got to learn how to become an effective blogger. In a previous post, I shared an essential checklist for new bloggers. It provided...

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Council Post: Content Marketing In 2021: Digital Transformation For Marketing And Sales

Last updated: 04/06/2021

Scott Severson is the CEO of Brandpoint, a leading content marketing agency. Scott has worked in digital marketing for over 20 years. Last year will be known for many things....

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What You Need to Know About Direct Mail Marketing In the Digital Age

Last updated: 04/06/2021

With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. Consumers, for...

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Council Post: 11 Ways Artificial Intelligence Can Improve An Agency’s Workflow

Last updated: 04/06/2021

Artificial intelligence is an innovative technology that aids businesses worldwide in areas ranging from shipping and logistics to sales. In the marketing and advertising space,...

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How To Create Customer Love In The Digital World

Last updated: 04/06/2021

Many companies are embracing technology. They are finding ways to serve the customer using digital tools. Self-service tools give customers control over their experience....

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Want to Improve the Customer Experience? Consider These Expert Tips

Last updated: 04/06/2021

The customer experience can encompass tons of elements — from your website to the in-person sales process. Even though it can get complicated, putting yourself in your...

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