Last updated: 04/07/2021
The year is off to a challenging start with brands and ad agencies in many markets still trying to figure out which channels to spend their budgets on. But as we all know, most...
Last updated: 04/07/2021
Have you ever been to the Metropolitan Museum of Art in New York City? It is one of my favorite museums to visit, and I try to make a point to go once a year—specifically...
Last updated: 04/07/2021
The digital marketing world overlaps several functional areas, including design, IT, copywriting, and email marketing, digital marketers’ tasks include content marketing, email...
Last updated: 04/07/2021
How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we...
Last updated: 04/07/2021
Once you have your blog up and running, you’ve got to learn how to become an effective blogger. In a previous post, I shared an essential checklist for new bloggers. It provided...
Last updated: 04/06/2021
Scott Severson is the CEO of Brandpoint, a leading content marketing agency. Scott has worked in digital marketing for over 20 years. Last year will be known for many things....
Last updated: 04/06/2021
With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. Consumers, for...
Last updated: 04/06/2021
Artificial intelligence is an innovative technology that aids businesses worldwide in areas ranging from shipping and logistics to sales. In the marketing and advertising space,...
Last updated: 04/06/2021
Many companies are embracing technology. They are finding ways to serve the customer using digital tools. Self-service tools give customers control over their experience....
Last updated: 04/06/2021
The customer experience can encompass tons of elements — from your website to the in-person sales process. Even though it can get complicated, putting yourself in your...
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