Latest Articles


Strategist's Digest: Does brand activism benefit causes?

Last updated: 01/09/2021

Give it to me in one sentence. Activist messages from brands may be more effective at raising money for causes than pleas from the charities themselves, but only when people...

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Developing A New Brand Is More Than A Cool Logo

Last updated: 01/08/2021

So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so fast. Developing a new brand...

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6 B2B Influencer Marketing Trends For 2021

Last updated: 01/08/2021

Thinkers360 recently announced the release of our 2021 B2B Influencer Marketing Outlook Study As a follow-on from our 2021 B2B Thought Leadership Outlook Study, the purpose of...

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How to Use Online Directory Submissions to Boost Your Small Business's SEO

Last updated: 01/08/2021

Not too long ago, the use of online directories was all the rage in the search engine optimization (SEO) realm. Due to their popularity, new directories were appearing all over...

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8 Content Marketing Ideas to Strengthen Your Bottom Line

Last updated: 01/08/2021

There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s...

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10 Social Media Marketing Mistakes Businesses Must Avoid

Last updated: 01/08/2021

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your...

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How to Achieve Success In the Promo Industry in 2021

Last updated: 01/07/2021

It’s time to start kicking ass again. That wasn’t the case in 2020, which delivered a swift blow on the collective tuchus of the promotional products industry. Overall sales...

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The Biggest Challenge to the Recovery of Events in 2021

Last updated: 01/07/2021

As 2020 comes to a close and different governments begin to roll out Covid vaccines, the event industry needs to double-down on health and safety — normally a paramount priority...

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21 influencers share top tips for 2021 digital marketing - PR Daily

Last updated: 01/07/2021

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications...

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Expand Your Knowledge to Help Grow Your Business and Side Hustle in 2021

Last updated: 01/07/2021

It's crucial that continue to learn and stay engaged with their industry. The more you know, the better able you are to adapt to changes, come up with innovative solutions, and...

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