Latest Articles


Top tips to make social audience segmentation part of your growth strategy

Last updated: 04/05/2021

Social media usage has increased by over 13% in the last 12 months, with around 4.2 billion users globally. This makes social media one of the most effective channels in...

Read full article


Social Media Marketing: How Much Automation Is Too Much?

Last updated: 04/05/2021

Automation tools have been helping streamline processes and ease marketers' lives as they try to juggle various channels, tasks, and campaigns daily. In particular, social media...

Read full article


5 Reasons Why You Should Pay Attention to Website Security for SEO (And What To Do About It)

Last updated: 04/05/2021

Once a website has been built, the attention of every website owner moves to SEO, content marketing, and social media marketing. And it makes sense because what’s the use of a...

Read full article


4 Ways to Optimize B2B Content for a Mobile-First Experience

Last updated: 04/05/2021

Most of us will admit (begrudgingly or not) that we are somewhat addicted to our phones. In fact, people spend nearly four hours per day scrolling, texting and interacting on...

Read full article


6 Email Marketing Tips for Winning Travel Industry Campaigns

Last updated: 04/05/2021

The travel industry is a fiercely competitive place and inboxes are jam-packed these days. When it comes to email marketing, you really need to stand out. All of the best...

Read full article


How To Use Social Media Marketing For Your Business

Last updated: 04/04/2021

Law How To Use Social Media Marketing For Your Business Social media has gained a lot of popularity in recent years. Whether waiting for the bus at the bus stop, having coffee...

Read full article


5 Smart Ways To Leverage Social Media for Your Business in 2021

Last updated: 04/04/2021

Since the advent of social media, brands have long since recognized the potential social media has for the marketing and advertising of their products or services. One of the...

Read full article


Modern Marketing: Drawing the Line Between Efficiency and Effectiveness

Last updated: 04/04/2021

In marketing, efficiency may involve increasing conversion rates while reducing the costs of acquisition, whereas effectiveness may involve supporting a wider range of marketing...

Read full article


How behavior of people from different generations are impacted by smartphones

Last updated: 04/04/2021

Business , chart , contentmarketing , digitalmarketing , news , smartphones , Technology There is no denying in the fact that smartphones play an integral part in each one of...

Read full article


How to Use Email Marketing to Complement Your Social Media Marketing Efforts

Last updated: 04/04/2021

Have you considered email marketing an obsolete method? Sadly, you are mistaken. The email has returned as if a phoenix and made its impact felt in the marketing world. Our...

Read full article