Articles about branding


The Benefits of Green B2B Branding

Last updated: 01/16/2021

Consumer environmental awareness is at an all-time high, and more brands than ever before are embracing sustainable and environmentally friendly marketing practices to sway...

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Leading through times of uncertainty and crisis

Last updated: 01/16/2021

As a leader, our first instinct when an employee is struggling or when the path forward seems unclear is to try to solve the problem by offering advice drawn from our...

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Three predictions for marketing analytics in 2021

Last updated: 01/13/2021

The importance of value for money in marketing analytics will rise, new and better ways of evaluating the online customer experience will emerge and digital-first brands will...

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10 Tips to Fix Your Personal Branding on Social Media in 2021

Last updated: 01/13/2021

“Mirror, mirror on the wall, do I have the most impressive social media branding of all?” Does this reflective question fit your current social branding goals? It’s the...

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Why These 5 Unexpected Content Marketing Skills Are Must-Builds in 2021

Last updated: 01/13/2021

Today’s digital age is creating a new world, where fresh, creative, human talent and newfangled digital skills are in demand. For example, Google fills over 6,000 roles in one...

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Why your brand might be in need of something different

Last updated: 01/09/2021

Looking at neuroscience: Why your brand might be in need of something different January 4, 2021 Login to rate this article 5 Founder, Lead Consultant & Chartered Marketer Think...

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Brands must make all employees feel that they belong

Last updated: 01/09/2021

It is a widely held view that being at a company where you are valued, and where your contribution is the main factor in your progression, is where most of us aspire to work....

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Strategist's Digest: Does brand activism benefit causes?

Last updated: 01/09/2021

Give it to me in one sentence. Activist messages from brands may be more effective at raising money for causes than pleas from the charities themselves, but only when people...

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Developing A New Brand Is More Than A Cool Logo

Last updated: 01/08/2021

So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so fast. Developing a new brand...

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8 Content Marketing Ideas to Strengthen Your Bottom Line

Last updated: 01/08/2021

There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s...

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