Articles about branding


Use Measurable Marketing to Create More Meaningful Brands

Last updated: 10/24/2020

By Brad Beiter, Managing Director, Performance Marketing, Havas Media Any CMO who’s worked through global financial recessions, wars and now a pandemic will have developed a...

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Ways To Keep Your Brand Consistent

Last updated: 10/24/2020

Ways To Keep Your Brand Consistent Ways To Keep Your Brand Consistent So, you’ve established your brand and focused on branding in the creative field, but now you need to keep...

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How to Boost your Business Brand and Generate Sales with Speaking Events

Last updated: 10/21/2020

If you’re a consultant, a coach, a trainer or an author (and a lot of professions in between), speaking events will boost your brand and sales almost effortlessly. There are...

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How to Use Mind Mapping to Shape Your Brand Image

Last updated: 10/15/2020

When it comes to your online presence, the only thing that makes your business ‘real’ to people is your brand image. People form a perception of your entire business based on...

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How to Win at B2B Influence With The Magic of Content Co-Creation

Last updated: 10/12/2020

Today we live in an age of information overload where the speed of content discovery and the variety of options for media consumption across connected devices presents new...

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How Do Consumers Engage with Brands Through Email?

Last updated: 10/11/2020

Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of...

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How to Pick the Right Branding Strategy for Your Business

Last updated: 10/08/2020

How to Pick the Right Branding Strategy for Your Business Experts have been saying for years that, soon, individual businesses would be thought of as personal brands.  And with...

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Brand Equity: The Key to Enterprise Link Building

Last updated: 10/05/2020

Organizations that have substantial brand equity, or are working to build it, will have a gold mine of untapped linking opportunities scattered on a blog, influencer, and news...

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AMA: What Is the Best Brand Monitoring System?

Last updated: 10/05/2020

Every Friday since the pandemic shut things down in March (here in the U.S.), we’ve highlighted communicators and marketers who at first were trying to figure out which part of...

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4 Key Customer Experience Metrics Brands Should Be Tracking

Last updated: 10/05/2020

Most businesses around the world are being forced to take a hard look at their budgets, thanks to the coronavirus pandemic. The smart ones, however, have realized that...

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