Articles about branding


How Purpose Drives Emotional Action – And What This Means for Brand Leaders

Last updated: 04/17/2021

This January 28-29, Porter Novelli hosted the SB Member Meeting & CMO Summit on shifting customer behavior. Over 200 Corporate Members, Affiliate Members and Brands for Good...

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Brand Bonding: Most Consumers Remain Loyal During The Pandemic

Last updated: 04/15/2021

Email copywriters can rest easy: Customers are likely to open their messages if they are properly branded. The reason: Simple loyalty. Almost all consumers are loyal to brands,...

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Don't Neglect Your Branding Before Launching Your Business

Last updated: 04/12/2021

Generally, entrepreneurs have a decent understanding of running a business and the various things they can do to expand the trade. However, branding is something that many...

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5 top online advertising trends for your startup to use in 2021

Last updated: 04/07/2021

The year is off to a challenging start with brands and ad agencies in many markets still trying to figure out which channels to spend their budgets on. But as we all know, most...

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How To Create Customer Love In The Digital World

Last updated: 04/06/2021

Many companies are embracing technology. They are finding ways to serve the customer using digital tools. Self-service tools give customers control over their experience....

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Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

Last updated: 04/03/2021

One of the things that excited me as a young, aspiring journalist was the noble responsibility of the news media to act as the "fourth branch" of government. All the Presidents...

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7 Times Brands Went Viral for All the Wrong Reasons

Last updated: 04/02/2021

In the modern era of mobiles devices and social media, any brand can instantly become a viral sensation — or a viral nightmare — and it oftentimes doesn’t take much for either...

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Humanizing Your Brand on Social Media

Last updated: 04/02/2021

Humanizing Your Brand on Social Media Humanizing Your Brand on Social Media March 30, 2021 Buffer 0 Shares “Be yourself,” is probably one of the most common advice people give...

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What Is Personal Branding & 4 Reasons Why It’s Important

Last updated: 03/28/2021

The concept of a business building a brand for itself is a pretty common idea today. Most, if not all, businesses are branded, and they make money by developing those...

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When your brand needs a new identity

Last updated: 03/28/2021

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy Food company Small Giants, which makes crackers from cricket flour,...

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