Last updated: 01/17/2021
In a bid to stay relevant in the YouTube era, B2B marketers are using more video content than ever before. Video can be used to simplify complex information for...
Last updated: 01/16/2021
Repurpose content We’ve prioritized the tactics within each section. This is based on our experience of the effectiveness of each tactic. As usual, prioritization is the key to...
Last updated: 01/15/2021
The popularity of social media isn’t going away anytime soon, making it an important part of your overall marketing strategy. According to Statista, an estimated 3.6 billion...
Last updated: 01/14/2021
Customer expectations have made a permanent shift, with many expecting more convenience, authenticity, and personalization than ever. Marketers have to embrace these needs if...
Last updated: 01/11/2021
We instinctively think that emotion in content matters more to B2C customers than to B2B ones within the context of B2B content marketing. But there’s a surprising find in this...
Last updated: 01/06/2021
In the professional services industry, you’re selling yourself and your team as a service and often not explicitly pitching products. Because of that nuance, building trust and...
Last updated: 12/30/2020
Research is important and can help us connect with audiences by sharing knowledge and by understanding our target audiences better. Those are two different areas of using...
Last updated: 12/27/2020
The truth is, business success is generally defined by having a profitable business that enables you to take care of your responsibilities plus having a little fun too. But, how...
Last updated: 12/26/2020
And I still treat the two as different activities. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading. Modern...
Last updated: 12/24/2020
You have been creating content for some time now, and the traffic is coming in. You start to feel excited about the potential growth your company could experience thanks to the...
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