Articles about content marketing

3 Keys to Getting Started With Video Content Marketing

Last updated: 01/17/2021

In a bid to stay relevant in the YouTube era, B2B marketers are using more video content than ever before.  Video can be used to simplify complex information for...

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How to Promote an Article: 76 Content Promotion Strategies for Blog Content

Last updated: 01/16/2021

Repurpose content We’ve prioritized the tactics within each section. This is based on our experience of the effectiveness of each tactic. As usual, prioritization is the key to...

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Top 5 Social Media Marketing Pitfalls

Last updated: 01/15/2021

The popularity of social media isn’t going away anytime soon, making it an important part of your overall marketing strategy. According to Statista, an estimated 3.6 billion...

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3 Trends Marketers Can Use to Supercharge Demand in 2021

Last updated: 01/14/2021

Customer expectations have made a permanent shift, with many expecting more convenience, authenticity, and personalization than ever. Marketers have to embrace these needs if...

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How to Use Emotion in Your B2B Content Marketing to Build Connection

Last updated: 01/11/2021

We instinctively think that emotion in content matters more to B2C customers than to B2B ones within the context of B2B content marketing. But there’s a surprising find in this...

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How to Craft a Content Marketing Strategy for Professional Services

Last updated: 01/06/2021

In the professional services industry, you’re selling yourself and your team as a service and often not explicitly pitching products. Because of that nuance, building trust and...

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Why research is important in your content strategy

Last updated: 12/30/2020

Research is important and can help us connect with audiences by sharing knowledge and by understanding our target audiences better. Those are two different areas of using...

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How to Define Business Success | Website Designs Content Marketing

Last updated: 12/27/2020

The truth is, business success is generally defined by having a profitable business that enables you to take care of your responsibilities plus having a little fun too. But, how...

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10 Content Proofreading Tips for Modern Content Marketers

Last updated: 12/26/2020

And I still treat the two as different activities. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading. Modern...

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How to Scale Content Production Without Going Crazy

Last updated: 12/24/2020

You have been creating content for some time now, and the traffic is coming in. You start to feel excited about the potential growth your company could experience thanks to the...

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