Articles about marketing


Key Marketing and Analytics Trends for 2021

Last updated: 04/17/2021

We’ve talked a lot on this show about how today’s marketers are consumed by data. After all, it’s how you get a better picture of who your customer is and how you get a clearer...

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The Nonprofit Mindset: How This New Outlook Helps Business Leaders

Last updated: 04/15/2021

The Nonprofit Mindset: How This New Outlook Helps Business Leaders / Leadership /by Kayleigh Alexandra With people talking about a post-pandemic restart to the economy, your...

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5 Keys to Being a Role Model for Accountability in Business

Last updated: 04/14/2021

Are you often frustrated that people reporting to you, or key peers, seem to dodge accountabilityfor their actions? They are quick to claim creditfor things in their domain that...

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7 Reasons to Pay Your Success Forward as a Business Mentor

Last updated: 04/13/2021

After working many years in business, both in large companies as well as startups, I've realized that you can learn more from peers and mentors than from any formal education...

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How to Use Content Marketing for Customer Retention

Last updated: 04/08/2021

How to Use Content Marketing for Customer Retention Pocket You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients...

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Modern Marketing: Drawing the Line Between Efficiency and Effectiveness

Last updated: 04/04/2021

In marketing, efficiency may involve increasing conversion rates while reducing the costs of acquisition, whereas effectiveness may involve supporting a wider range of marketing...

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4 Easy Ways to Show Your True Self On Social Media

Last updated: 04/02/2021

In March of 2017, South Korean Professor Robert Kelly was speaking live on air to the BBC when his two young children toddled into the room. The clip went viral. Today, we’re...

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10 Things to Think About Using Email Marketing

Last updated: 04/01/2021

and email as a content conduit remain popular for marketers. E-newsletters rank as the No. 2 content type for B2B (87%) and B2C (76%), according to CMI 2021 research. (That’s a...

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9 Product Marketing Strategies to Grow Your Customer Base

Last updated: 04/01/2021

9 Product Marketing Strategies to Grow Your Customer Base When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of...

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A Marketing Strategy That Is as Gutsy as It Is Effective

Last updated: 04/01/2021

Imagine you want to launch a new ice cream brand. As an early-stage entrepreneur, the pressure to succeed is extremely high. You set up a launch date and try to get as many...

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