Articles about promotional merchandise


Fully Promoted: Helping brands get noticed

Last updated: 09/20/2020

Brands are built over time, and creating specific promotions and branding efforts for a business can pay big dividends in the long run. There are several different channels...

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How To Make Your Promotional Products Business Stand Out

Last updated: 09/19/2020

As a promotional products distributor, you know the power of well-thought out campaigns, and marketing yourself is no different. The first thing you need to do is refine your...

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The 2020 Top 50 Promotional Products Suppliers: Stats and Trends

Last updated: 09/17/2020

Last year was another good one for promotional products suppliers. How good, exactly? Our 2020 Top 50 Promotional Products Suppliers totaled $7.5 billion in 2019 sales, up from...

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Give Your Customers a Treat as they Return to the Workplace

Last updated: 08/23/2020

So, not really wanting to use the somewhat overused words such as, ‘unprecedented' or ‘extraordinary' to describe recent months, it has to be acknowledged that 2020 will be...

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How to Accelerate Sales with Your Current Customers

Last updated: 08/16/2020

If you’re like many entrepreneurs in the promotional product industry, you’re always looking for new and innovative ways to grow your sales, but before you start investing hours...

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Your Brand Doesn’t Mean What You Think It Means

Last updated: 08/12/2020

It goes without saying that the world we live in today is radically different from the one we existed in just five months ago – which makes me wonder why I just wrote that if it...

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How the Pandemic Will Change the Promotional Products Industry

Last updated: 07/16/2020

Given that states have begun to reopen their economies in phases, many businesses are pondering how they will resume their roles as reliable entities within their neighborhoods...

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2020 Women in Print and Promo: Bryce Fulton, PROforma Turnkey Marketing

Last updated: 07/13/2020

We may be practicing social distancing, but we are getting closer to our region’s morning newscasters. Typically swayed by the glamour of television, we can easily forget the...

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Marketing: Post-COVID-19: What Role Will Promotional Products Play In Marketing?

Last updated: 07/10/2020

Now that states have reopened and people are back to work, at least to some degree, business will be different, but how? Will client budgets be right-sized and constricted? What...

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Five Ways Distributors Can Use Technology to Increase Sales

Last updated: 07/02/2020

Staying on top of the latest technology may seem like a daunting task as a small business owner, but before deriding having to learn a new system or process, distributors should...

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