SOLUTIONS
The right solutions
for your projects
Our network of experienced marketing professionals will help you distinguish your brand and connect with your audience while managing your costs. From start to finish, we will identify the best approach to achieving your objectives, determine the right solutions for your projects and execute your campaigns flawlessly.
Solutions
Tradeshow Promotions
Count on Proforma to provide you with the tools you need to stand out at a tradeshow. We offer banners, promotional products, printed materials and more to get your brand noticed. We understand the importance of standing out in a crowd.
Case Study
Customer: GES
Campaign: Tradeshow Promotion
Budget: –
Products Delivered: Promotional Products, Custom Packaging, & Printed Materials
The Challenge
GES, a large company that provides exhibition and event services nationally, was looking for a way to draw traffic to their tradeshow. The theme of the event was “the power of 5,” which stood for the five core competitive advantages of working with GES.
The Solution
Proforma identified the perfect idea – an energy drink promotion. Not only did it tie in well with the theme, but energy drinks are very popular with all age groups and have seen an increase in popularity over the past few years. The energy drink would be used in a direct mail campaign, as well as at the tradeshow booth. It was produced in a custom container featuring GES and “the power of 5.” Custom packaging was also created for the direct mail campaign. The can be placed in a tube with a four color process wrap and black rubber end pieces along with a letter inviting them to the event. The cans were also given away at the GES tradeshow booth, which helped remind attendees about the “power of 5” energy theme, even after the tradeshow was over.
Results
The client said it best! “It is clear that our pre-show energy mailer was a huge success! Not only did we create some great pre-show buzz, but the accolades from attendees who stopped by our booth were overwhelming. Most importantly, our lead count increased by 46% over last year – a direct result of a stellar pre-show mailer! Thank you again for being a great partner and helping us achieve our tradeshow campaign objectives.”
Multimedia Solutions
How do you attract more attention at a tradeshow than anyone else? Proforma helped Cybex Exercise Equipment with this very dilemma.
Case Study
Customer: Cybex
Campaign: Multimedia Campaign
Budget: $20,000
Products Delivered: Video Presentation
The Challenge
How do you attract more attention at a tradeshow than anyone else? Proforma helped Cybex Exercise Equipment with this very dilemma. Cybex had purchased a 6,000 square foot space at an international tradeshow and needed a tangible return on their investment. The real challenge was that the event was just two months away.
The Solution
Proforma recommended using large format videos to attract and keep the attention of attendees. While Cybex had existing video footage, it was outdated and not properly positioned for the short attention span of tradeshow attendees. Proforma was confident that new video footage could be shot, edited and produced within the tight time frame.
Results
The result was a pair of videos that turned heads and delivered the message with an unforgettable impact. Cybex couldn’t have been more pleased about the number of people who stopped by their booth during the show.
Online Store / e-Commerce
eCommerce solutions will revolutionize the way you do business. We provide you access to the latest technologies so you can enhance your marketing communications and provide your staff with direct, continuous access to your products and services. If you’re looking to create an online company store or increase your web presence, we have the solution to help maximize your ROI and boost the overall productivity and performance of your business.
Customer: One of the World’s Largest Membership Organizations
Campaign: Online Store
Budget: $30,000
Products Delivered: Custom E-Commerce Store
The Challenge:
The organization needed a platform to allow members to purchase a wide variety of branded gear throughout the US and internationally.
The Solution:
Waterfront Proforma provided a custom-built E-Commerce site with over 2800 SKUs providing both a B2B and B2C interaction. Providing Internal employees with a large online catalog to purchase from or generate new ideas from ultimately driving more brand outreach and higher member rates.
Results:
The store continues to drive member outreach and brand recognition supporting daily orders from its users.
Digital Media Services
Turn an ordinary message into an extraordinary story – your story. The use of digital media in marketing and communication positions you as a cutting-edge innovator. Whether you are looking to create an interactive website or produce a video, Proforma’s digital media solutions will help you round out your marketing strategy.
Proforma can connect you to an endless selection of digital media products and services including:
- Video Marketing
- Website Development
- Social Media Amplification
- Marketing Automation
- Mobile App Development
- Motion Graphics
- 3D Animation
- Digital Catalogs
- Interactive Presentations
- Live Event Management
To learn how our Branded Merchandise & Programs can help your company get the recognition it deserves, contact us today!
Awards & Recognition
Giving staff, employees and business partners the recognition they deserve is rewarding for everyone. Regular and consistent recognition can inspire a team to strive for greater goals and achieve greater levels of success.
Customer: An American Multinational Medical Technologies Corporation
Campaign: New Hire Kits
Budget: $10,000
Products Delivered: Custom swag kits for new hires
The Challenge:
Support internal new hire employees by provided custom swag to help motivate and welcome them to the company.
The Solution:
Waterfront Proforma provided a custom curated swag box including a badge, tech items, and custom packaged snacks all kitted in premium custom packaging with a note card.
Results:
This initiative brought a sense of inclusivity amongst new hires. Providing a boost to company moral and ultimately supporting employee retention.
Smart Communications
Cover all your bases with comprehensive marketing in the form of Smart Communications. A Smart Communications program focuses on marketing, branding, and communications enabling you to provide customers and employees with valuable, personalized information through a variety of direct mail and electronic formats so they can make timely and well-informed decisions. Visual and messaging platforms can include:
- Face-to-Face Interaction
- E-mail and Online
- Printed Material and Correspondence
- Mobile Applications
You can maximize your Smart Communications by obtaining metrics from the impact communications has on your business as changes occur in the marketplace. You’ll maintain closer contact with customers and employees, reach a wider audience and experience growth. Now, that’s smart.
To learn more about Smart Communications, contact us today!
Creative Solutions
With over forty years in the marketplace, hundreds of thousands of jobs under our belts, and more than half a billion in sales each year, we know what you need to get the job done for your brand. From helping you manage hundreds to millions of customers using direct mail, loyalty programs, automated marketing, growth strategies and more, our creative services division is ready and able to get the job done.
Count on Proforma to be more than your average business partner. We can take over existing campaigns or build customized programs that add impact to your bottom line and speak volumes about your brand.